VPBank Honored with “Best Priority Banking Service in Vietnam” for Second Consecutive Year

Consistent recognition from prestigious international financial institutions affirms VPBank's leading position in the priority banking segment, under the VPBank Diamond brand – a comprehensive financial and lifestyle ecosystem designed for affluent clients.

For the second consecutive year, VPBank Diamond – the priority banking segment of Vietnam Prosperity Joint-Stock Commercial Bank (VPBank, HoSE: VPB) – has been honored in the “Best Priority Banking Service in Vietnam” category. The award was presented by Asian Banking & Finance (ABF) magazine during the ABF Retail Banking Awards 2025 event, held on July 4, 2025, in Singapore.

This accolade acknowledges VPBank Diamond's outstanding efforts in continuously elevating the priority client experience through personalized services, optimized financial solutions, and the application of modern technology.

Previously, in 2024, VPBank Diamond notably achieved a “double win” in the same category from two international magazines: Global Banking & Finance Review (GBFR) and International Finance (IF). This continuous recognition from international organizations clearly demonstrates VPBank's commitment to leading the high-end banking trend and accompanying clients on their journey to create sustainable value and prosperity.

The “Best Priority Banking Service in Vietnam 2025” award presented to VPBank by Asian Banking & Finance.

A VPBank spokesperson commented: “Being consistently honored by prestigious international organizations is a testament to VPBank Diamond's correct strategic direction and relentless efforts in building a world-class priority service ecosystem. We will continue to invest strongly in technology, human capital, and personalized experiences to deliver superior and sustainable value to our clients.”

Asian Banking & Finance magazine noted: “VPBank's win in the ‘Best Priority Banking Service in Vietnam’ category is a clear testament to the bank's success in digital transformation and personalization. Targeting affluent and High-Net-Worth Individual (HNWI) clients, VPBank Diamond has integrated finance, technology, and lifestyle into a premium prosperity ecosystem.”

VPBank Diamond is VPBank's priority banking service, specifically designed for High-Net-Worth clients in Vietnam, guided by the philosophy that “A bank is not merely a place for financial management, but a companion on the journey to prosperity.” This segment offers a professional financial ecosystem – efficient services – and exclusive privileges, enabling clients not only to preserve their assets but also to optimize long-term value creation.

Officially launched in 2018, after 7 years, VPBank Diamond has established itself as one of Vietnam's fastest-growing and most innovative priority banking services. By the end of 2024, VPBank Diamond had served approximately 634,000 priority clients.

VPBank Diamond stands out through its combination of personalized financial advisory services delivered by a team of senior experts, complemented by premium lifestyle privileges such as business class lounges, dedicated personal assistants, health and wellness services, 5-star travel, and an advanced technology platform that enables clients to monitor assets, manage finances, and conduct transactions anytime, anywhere.

VPBank has also successfully implemented personalized wealth management services tailored for four distinct client profiles: Diamond Business (entrepreneurs & businesses), Diamond Salary (executives), Diamond Invest (investors), Diamond Retiree (retirees), and most recently, Diamond Family (a comprehensive solution for the entire family). These solution packages, encompassing both premium financial and non-financial privileges, are meticulously designed and refined by VPBank based on a "client-centric" strategy, leveraging deep insights into the habits and needs of each client group.

The award, organized by Asian Banking & Finance magazine, is one of the region's most prestigious platforms, recognizing financial institutions with innovative solutions, advanced digital technology adoption, and exceptional customer experiences. With a judging panel comprising leading consulting firms such as BCG, McKinsey, and KPMG, the award serves as a credible testament to banks' innovation capabilities and leadership positions.

VPBank recently unveiled its new segment, VPBank Private – offering bespoke financial services meticulously crafted for elite clients, with a mission to accompany them in fostering enduring and sustainable prosperity.

This represents a strategic advancement, underscoring VPBank's strong commitment to delivering superior, premium, and meticulously personalized financial solutions that comprehensively meet the needs of each client profile.

The launch of VPBank Private further reinforces VPBank's business philosophy: continuously elevating the client experience, creating exceptional value, and accompanying clients on their journey to achieve the pinnacle of life's aspirations.