VPBank Prime: The First Financial Brand Honored as "Best Bank for Millennials and Gen Z Vietnam 2025"

Since its inception in 2021, VPBank Prime has continuously expanded and solidified its position in the young customer segment through flexible solutions, user-friendly technology, and comprehensive digital experiences. These efforts have been recognized with a prestigious international award, presented for the first time by Global Banking & Finance Review magazine to a bank in Vietnam.

VPBank Prime, the financial brand empowering the breakthrough lifestyle of young generations, from Vietnam Prosperity Joint-Stock Commercial Bank (VPBank, HoSE: VPB), has successfully secured the "Best Bank for Millennials and Gen Z Vietnam 2025" award, granted by Global Banking & Finance Review (GBFR) magazine. VPBank is the first bank in Vietnam to be honored by GBFR in this category.

The award was meticulously evaluated and reviewed through a stringent process, ensuring adherence to rigorous criteria. It serves as recognition for VPBank Prime's continuous innovation efforts to understand and meet the unique financial needs of the younger generation.

The "Best Bank for Millennials and Gen Z Vietnam 2025" award presented by GBFR to VPBank.

A VPBank representative commented: “VPBank Prime being recognized as the first banking brand in Vietnam in the 'Best Bank for Millennials and Gen Z Vietnam 2025' category is a deeply significant acknowledgment of VPBank's pioneering strategy to serve the breakthrough lifestyle of young customers. This award motivates us to continue innovating, collaborating, and accompanying the young generation towards future prosperity.”

Launched in 2021, VPBank Prime is the first financial brand in Vietnam dedicated to empowering the breakthrough lifestyle of young Vietnamese. After 4 years of operation, VPBank Prime has attracted a customer base of 2.3 million. This achievement demonstrates the effectiveness of VPBank's strategy for the Mass Affluent customer segment.

Through flexible solutions, user-friendly technology, and comprehensive digital experiences, VPBank Prime has affirmed its pioneering role in building a modern banking model that deeply integrates with the lifestyles of Millennials and Gen Z. Its products are tailor-made with three distinct features: “Combo-fication,” digitalization, and groundbreaking customer care.

Specifically, VPBank Prime has developed product combos tailored to the financial needs of each customer profile, thereby providing a seamless, intelligent, and efficient financial experience. Examples include the Slay Combo for dynamic young individuals, Sport Combo for office workers who enjoy sports, Biz Prime Combo serving shop owners, and the upcoming Kid Combo specifically designed for young families.

All VPBank Prime services and products are optimized on technological platforms, ensuring a fully digitalized customer journey, increasing speed and convenience in the 4.0 digital era. Furthermore, VPBank Prime's team of dedicated consultants is always ready to serve customers, from daily transactions to long-term financial support and advice for important life milestones.

VPBank Prime members receive numerous attractive privileges, including optimized pricing policies, loyalty points, birthday gifts, and thousands of offers from partners across various sectors such as fashion, beauty, sports, healthcare, dining, transportation, and more, helping customers manage their finances effectively and enjoy a more fulfilling life.

In addition, VPBank Prime enhances the lifestyle experience of young people by sponsoring and organizing numerous cultural, entertainment, and sports events, including: Prime’s Night – an annual music event attracting 15,000 participants; Prime’s Talk – a financial workshop for Gen Z; partnerships in running events like the VPBank International Marathon (VPIM), VnExpress Marathon Ho Chi Minh City Midnight (VVMM), VPBank Can Tho Music Night Run, and other major youth-focused events such as the Hanoi Creative Design Festival, French Festival, and AIA Vitality Fest.

This significant international award for VPBank Prime stands as a testament to VPBank's pioneering and leading position in the banking market, making the bank the top choice for Millennials and Gen Z, reflecting customers' trust and loyalty. It actualizes VPBank's commitment to accompanying them through every moment of life, overcoming all barriers to break through and move closer to prosperity.

Consistent with its strategy of comprehensive coverage across individual customer segments, VPBank has developed distinct brands: VPBank Diamond for priority customers, VPBank Prime for mass affluent customers, and CommCredit targeting business households. Recently, VPBank further completed its product range by launching VPBank Private – offering specialized financial services meticulously crafted for elite customers. Concurrently, the bank continuously enhances service quality and regularly introduces technologically advanced products to optimize the customer experience across all segments.

GBFR is a financial sector magazine established in 2010 in the UK. GBFR attracts readers in 200 markets worldwide, including chairpersons, CEOs, CFOs, and other senior decision-makers in Fortune 500 companies, financial institutions, central banks, and more.

VPBank recently unveiled its new segment, VPBank Private – offering specialized financial services meticulously crafted for elite customers, with the mission of accompanying and fostering sustainable and enduring prosperity. This is a strategic advancement, demonstrating VPBank's strong commitment to providing superior, sophisticated, and finely personalized financial solutions that comprehensively meet the needs of each customer profile. The launch of VPBank Private once again reaffirms VPBank's business philosophy: continuously elevating the customer experience, creating superior value, and accompanying clients on their journey to achieve the pinnacle of life's endeavors.